An example of the E-commerce success is the Amazon.com. Amazon.com, Inc. is an American e-commerce company incorporated in Seattle, Washington. Amazon was founded by Jeff Bezos in 1994 and was launched online in 1995. It was one of the first major companies which sell goods through internet of the late 1990's. Amazon.com started as an online bookstore and later diversified its product line to computer software, video games, apparel, furniture, food, DVD, music CD's and so on. It also established separate websites in the United Kingdom, China, Japan, Germany, Canada and France. Furthermore, it also provides global shipping services for some of its product to certain countries. In 1999, Time Magazine named Bezos "Person of the Year" by recognizing the company's success in popularizing online shopping.Furthermore, candid reviews and capabilities for recommending products are known to its customers in Amazon.com. The customer reviews not just concentrate on positive comments but also monitored for all negative or indecent comments that are directed at anything, or anyone, but the product itself. The company's success might also due to the review feature of Amazon.com which has attracted at least 615million visitors annually by 2008 according to a Compete.com survey. The users can submit reviews to the webpage of the products. As part of their review, users must rate the product on a rating scale from one to five stars. Such rating scales will demonstrate the popularity and dependability of a product. Because it is an open forum, the users can benefit from a variety of perspectives.
Additionally, Amazon also created a feature that allowed the users to comment on the reviews in recent years. "Search Inside the Book" is a feature that allows customers to search for keywords in the full text of many books in the catalog. There are currently about 250,000 books in the program. In addition, Amazon has cooperated with about 130 publishers to allow users to perform these sear
ches.
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