How does the corporate blog helps the organizations?
It really helps the organization. It can have incredible marketing for your company for free rather than spending an enormous marketing budget. Corporate Blogging can humanify the company to the world and it is a way for your company to become intertwined with the Internet community.
Enterprise Blogs sees six types of corporate blogs:
external (sales, relationship, branding) and internal (knowledge, collaboration, culture).
Pros and Cons of Corporate Blogs?
When blogging, just be honest and forthright. Use the blog to capture your audience with your personality and your passion for what you do. That is the key to successful. A passionate blog will reach more people than any high-dollar ad campaign.
The examples of the master bloggers such as HP blogs, Google blogs, and Microsoft blogs. Pay close attention to how they use their passion for what they do to ignite others toward their vision of next-generation computing.
The company should encourage their employees to blog, Not only should upper management blog, but also middle or lower level of employees. When you encourage your employees to blog, a ripple effect will take place that will buzz on the Internet. The more the people blogging each day and numbers growing, you can really put your products out there. For example GM Blogs get hundreds of thousand of hits per day.
These are a few useful resources on corporate blogging available from the Internet:
1. The CorporateBlogging.Info
2. The Corporate Blogging Book on Squidoo
3. Best practices on corporate blogging from Singapore Entrepreneurs
4. Do's and don'ts of corporate blogging
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